Hisense at IFA 2025: A Glimpse into the Future of Display Innovation and Global Sports Engagement

In a major move that underscores Hisense’s commitment to global excellence, the company has announced its role as the Official Sponsor of the FIFA World Cup 2026^TM. This marks a significant milestone in Hisense’s ongoing journey to elevate sports experiences for fans worldwide through cutting-edge technology. The collaboration not only reflects the brand’s expanding presence in the global marketplace but also emphasizes the growing synergy between sports and technology.

A Legacy of Success: Hisense’s Involvement with FIFA

Hisense’s collaboration with FIFA began in 2018, and since then, the brand has played a crucial role in enhancing the World Cup experience for millions of fans around the world. What started as a sponsorship has evolved into a deeper collaboration, positioning Hisense as a key player in the sports industry. Over the past several years, the company’s influence has grown exponentially, with Hisense emerging as the second-largest TV brand globally and a leader in the 100-inch and over TV segment and laser TV markets.

Hisense’s success is not limited to its market share. The company’s technological innovations have enabled it to become a household name, not only in the television sector but also in home appliances. In Europe, for instance, Hisense has become the number one refrigerator brand, further cementing its reputation as a global powerhouse in consumer electronics.

The Hisense Brand: A Vision of Innovation and Global Reach

Hisense has always been a forward-thinking company, driven by innovation and a commitment to improving the everyday lives of consumers. This philosophy has guided its strategic initiatives and helped establish the brand as a leader in technology-driven consumer electronics. With a deep understanding of global markets and consumer needs, Hisense has been able to craft a brand identity that resonates with people around the world.

Whether it’s through state-of-the-art television technology or high-quality home appliances, Hisense consistently strives to offer products that enhance the user experience. The brand’s commitment to quality, reliability, and customer satisfaction has allowed it to cultivate a loyal consumer base, while its global outreach continues to grow.

RGB-MiniLED Technology: Revolutionizing the Football Viewing Experience

Hisense is the origin of RGB-MiniLED technology. This groundbreaking innovation is set to revolutionize how fans experience football, offering a more immersive and vivid viewing experience. RGB-MiniLED technology offers unparalleled color accuracy, with a focus on producing true-to-life reds, greens, and blues, allowing fans to experience the game in ways they never thought possible. Hisense's RGB-MiniLED technology is engineered to deliver an impressive 100% BT.2020 color gamut, ensuring vibrant, true-to-life colors that other technologies struggle to replicate.

Hisense’s world-first 116” RGB-MiniLED TV showchases a monumental leap in size and performance. This state-of-the-art display delivers peak brightness up to 8,000 nits, coupled with advanced local dimming and high-bit precision for ultra-smooth gradients. Whether it's watching the intense action of a FIFA World Cup match or enjoying a cinematic movie experience, this TV guarantees exceptional picture clarity and lifelike detail.

Powered by Hisense’s most advanced processor—Hi-View AI Engine X—local dimming evolves from brightness control to integrated light and color control. It dynamically blends red, green, and blue, synchronizing backlight and panel with ultra-precise color and brightness. Frames are optimized in real time for image, sound, and settings. The 6.2.2 CineStage X Surround system, co-engineered with Opéra de Paris | Devialet, adds 360-degree cinematic audio. For gamers, the 116UX offers 165Hz Game Mode Ultra with native VRR for ultra-smooth, responsive gameplay.

The true potential of this technology, however, will be realized on the grand stage of the FIFA World Cup 2026^TM. Hisense will use this innovative technology to bring the tournament to life for millions of fans around the world. By improving color precision and providing more vibrant visuals, Hisense will ensure that every match, no matter where it is viewed, will offer the same level of high-quality viewing experience.

A Global Future for Sports and Technology

Looking ahead to the FIFA World Cup 2026^TM, Hisense’s role will be pivotal in transforming how football is consumed on a global scale. This will be the first ever hosted by three countries – the United States, Mexico, and Canada – and will feature 48 teams, making it the largest tournament in history. This presents unique challenges, but it also offers tremendous opportunities for Hisense to showcase its technological innovations to a broader audience.

The collaboration between Hisense and FIFA represents more than just a business collaboration – it is a symbol of how technology and sports can come together to create memorable experiences for people around the world. Hisense’s role as an Official Sponsor of the FIFA World Cup 2026^TM will allow the brand to bring the power of its innovative technology to a global audience, enhancing the way football is viewed and enjoyed.

With RGB-MiniLED technology at the forefront of its offerings, Hisense is not only redefining the television experience but also helping to shape the future of sports viewing. As we look ahead to the FIFA World Cup 2026^TM and beyond, Hisense remains committed to pushing the boundaries of what is possible, ensuring that fans everywhere can enjoy the best of both technology and sport.

Through its ongoing partnership with FIFA and its relentless pursuit of innovation, Hisense is poised to continue its growth on the global stage, creating a future where sports and technology intersect to bring people together like never before.