HONOR Wins IFA Product Innovation Gold Awards with HONOR MagicBook Pro and HONOR Watch GS Pro

Global technology brand HONOR has won two IFA Product Innovation Gold Awards at the 2020 IFA technology conference held in Berlin, Germany. The HONOR Watch GS Pro was accorded the “Outdoor Innovation Wearable Gold Award” for its combination of innovative design concepts and versatile outdoor functionalities. In addition, the HONOR MagicBook Pro bagged the “High-Performance Innovative Laptop Award” for its outstanding performance, stunning viewing experience and lightweight design.

In addition to the HONOR Watch GS Pro and the HONOR MagicBook Pro, HONOR also launched a stunning suite of smart products including the HONOR Watch ES, the HONOR Pad 6 and three HONOR Choice products. It also announced processor upgrades for the HONOR MagicBook 14 & 15.

“HONOR always aims to deliver groundbreaking, innovative technology for our users, and we are excited to be recognized by the IFA Product Innovation Award. The two awards are testaments of HONOR’s endeavor to create an intelligent world for young people globally,” said George Zhao, President of HONOR Global.

HONOR Watch GS Pro: A Rugged Outdoor Smartwatch Made for Adventure Lovers

The HONOR Watch GS Pro is designed to be the perfect “adventure companion”. Built to withstand harsh environments, the outdoor smartwatch fulfils 14 MIL-STD-810G standard. It also supports over 100 work out modes including mountain climbing, hiking, skiing, and other widely practiced sports. The HONOR Watch GS Pro is also equipped with 25-day Ultra Long Battery Life, making it one of the longest-lasting smartwatches currently in the wearables market. In addition to professional outdoor functions, the HONOR Watch GS Pro boasts impressive performance in health monitoring and smart functions, such as 24/7 continuous heart rate monitoring, stress monitoring, and sleep tracking.

The HONOR Watch GS Pro will be available for pre-order on HONOR Watch GS Pro UK, HONOR Watch GS Pro France, HONOR Watch GS Pro Germany, HONOR Watch GS Pro Italy and HONOR Watch GS Pro Spain from 7^th September at an MSRP of €249.9, and will be available in Charcoal Black, Marl White and Camo Blue.

HONOR MagicBook Pro: A Powerhouse to Unleash Your Creativity

The HONOR MagicBook Pro is the first of its kind in terms of “lightness + performance” in the large screen market. It is wonderfully light at just 1.7kg while still delivering a jaw-dropping 90% screen-to-body ratio, making it perfect for today’s flexible work demand. As the world’s first 16.1” AMD Ultrabook, the HONOR MagicBook Pro includes performance mode adjustment function for the first time. It meets the different needs of different users on different scenarios.

In addition, the HONOR MagicBook Pro features a stunning FullView display with 100% sRGB color gamut, making it perfect for viewing photos, movies and browsing the web as well as for professional applications that demand greater color accuracy and consistent image brightness.

Thanks to excellent appearance and screen quality, strong performance, comprehensive and balanced configuration, and intuitive multi-screen collaborative experience, The HONOR MagicBook Pro is undoubtedly one of the most versatile compact high-performance laptop at mainstream prices in 2020.

The HONOR MagicBook Pro (16+512GB) empowered by AMD Ryzen 5 4600H processor will be available on HONOR MagicBook Pro Germany, HONOR MagicBook Pro UK, HONOR MagicBook Pro France from 8^th September at an MSRP of €899.9 respectively.

About HONOR

HONOR is a leading tech brand for the global youth, born during the growth of mobile internet, and shaped by groundbreaking technology resulting from the company’s unwavering focus on R&D investment. Embracing every possibility in the era of 5G and AI, HONOR aims to create an intelligent new world for youth by developing a smart living ecosystem and inspirational youth culture. HONOR will continue to set itself apart by discovering the fun in innovation, introducing a tech chic lifestyle, and offering a diverse and open online community for its ardent, growing fan base.

About IFA Product Technology Innovative Award

The IFA Product Technology Innovation Award is an international event on consumer electronics products worldwide launched by the International Data Group (IDG). Held globally every year, it is an across-the-board review and evaluation of the global consumer electronics industry. At the same time, it is also the most professional and authoritative international platform for exchange, display, and cooperation at the IFA. This award represents the vanguard of innovation in product technology. Issued by International Data Group and the AHK (German Industry & Commerce Ltd.), it also enjoys the full support of CE China, a global event of IFA, and CE Summit, an international consumer electronics conference.