Intelligence and Innovation Lead the Future

At present, the global consumer electronics industry is in a critical period of transition from the cell phone-based mobile internet terminals to the next-generation innovative products centering on artificial intelligence (AI) and virtual reality. The boundaries between smartphones and smart TVs are gradually blurred. Intelligent connection and intelligent applications have become the main direction of the development of consumer electronics. Wise homes, Wise Information Technology of 120, and wise travel have emerged. A clear picture of the intelligent life has emerged gradually. The consumer electronics industry has ushered in great opportunities. Moreover, with the rapid development of the Internet of Things, cloud computing, big data, AI, VR/AR and other new technologies, consumer electronics are experiencing unprecedented interconnection, mutual control and intercommunication, and the world is about to enter a new era of intelligent dialog.

The Internationale Funkausstellung Berlin, which began in the 1920s, is a world' leading trade show for home appliances and consumer electronics. It has been adhering to the core pursuit of “Technology Makes the Life Better” and the value of letting the technology create positive impact on human society. IFA is the main platform for consumer electronics manufacturers and traders from all over the world to gather and show their new products and technologies, as well as the most important information exchange market and development consulting platform for the consumer electronics industry. The epoch-making electronic products emerged at IFAs are the outcome of the infinite extension of people's imagination. The net exhibition area of IFA2O17 is nearly 160,000 m² . There were more than 1,800 exhibitors participate in the exhibition last year, generating over 4.7 billion Euros worth of orders. The 6-day exhibition attracted 250,000 audiences including electronics purchasing missions and electronics partners around the world and more than 6,000 world's top media reporters from over 70 countries.

The “IFA Product Technical Innovation Award 2018”, jointly created by American International Data Group (IDG) and the German Chamber of Commerce, centering on the global consumer electronics brand, is the most professional and authoritative platform for international exchange, exhibition and cooperation at the IFA show. Now the appraisal is in full swing. The Award will be based on strict selection criteria from three dimensions of “Eligible Conditions, Appraisal Methods, and International Experts Jury”, and the final auditing and judgement will be centered on technical innovation, product design, user experience, competitiveness, growth, market prospects, etc. The multi-dimensional and multi-category award setting also reflects the encouragement and recognition of IFA Product Technical Innovation Award for outstanding and innovative consumer electronics.

At the same time, the winning products and enterprises will be awarded prizes by IFA organizers and event sponsors. The winning products will be advertised by the elegant IFA ambassador Miss IFA, and become the spotlight of IFA official English daily "IFA International" and the German daily "IFA HEUTE". The advertisement and the announcement is predicted to reach an audience of 240,000 including representatives from European electronics purchasing missions and electronics partners and over 500 world's top media. Over the years, Bosch, SIEMENS, SAMSUNG, SONY, HTC, LG, TCL, Haier, MIDEA, ZTE, BOE, GRUNDIG, MIELE, CEC (Great Wall Computer), CHANGHONG, Galanz, HISENSE, PHILIPS and DJI have won this award and obtained the best opportunity to show the strength of their product technical innovation to global media and consumers.

With the rapid development of big data, AI technology and "Internet +", the consumer electronics industry has entered the "Intelligence Times". Consumption upgrading forces technology upgrading, bringing great opportunities to the consumer electronics industry. Progress in product technology has also contributed to the prosperity of the market. As consumers' purchasing power increases, more people are willing to attempt the novel experiences and feelings brought by new technologies. The The selection of “IFA Product Technical Innovation Award” is conducted worldwide every year. It carries out a comprehensive review and evaluation of the global consumer electronics industry of the year, and thus provides many good opportunities for the independent and innovative consumer electronics industry. On the occasion, the world's leading Internet of Everything, AI technology, intelligent home appliance technology and corresponding products will be gathered to give the audiences all over the world a big SHOW of the consumer electronics industry!