Leading the Innovative Trend at IFA 2018, TCL Earns Two IFA Product Technical Innovation Awards

The Berlin IFA consumer electronics convention commenced on August 2018.  As an indicator of the consumer electronics industry, the IFA gathers global leading technological innovator which makes the exhibition into the spotlight. This year, TCL is showcasing its flagship products and achievements of technological innovations at the exhibition. its flagship products and technological innovations. Additionally, two TCL products received awards jointly issued by Deutscher Industrie- und Handelskammertag (GIC/AHK) and International Data Group (IDG), with the TCL QLED TV X8 winning Display Technology Gold Award and the TCL Inverter No-frost Refrigerator receiving Full DC Inverter Technology Gold Award. As a multiple-award winner, TCL's outstanding innovative capability and technological prowess is acknowledged widely.

TCL full matrix of flagship products hit IFA 2018

This year, TCL holds the largest exhibition area among Chinese brands, and introduces total upgrades in terms of structural aesthetic design, scenario-based appliances and a Home AI experience. TCL's booth is designed to emulate a "Home of the Future", giving visitors a chance to experience a futuristic AI lifestyle on site.

TCL X8 QLED TV and Inverter No-frost Refrigerator won IDG awards

TCL's electronics zone gives consumers an up-close taste of future TV technology, showcasing the company's X8, C7, Living Window TV, and other products. Among these, the TCL QLED TV X8, awarded a grand prize, utilizes primary color quantum dot display technology with up to 157% color gamut and DOLBY VISIN HDR technology to provide viewers with the ultimate visual experience. In a bid to create a comprehensive sensory experiences, X8 features hardware resources of Onkyo, one of the world's most professional speaker brands, and is equipped with the DOLBY ATMOS acoustic algorithm. The AI series uses remote field voice activation which allows the audiovisual and interactive experiences of the X8 to complement each other.

TCL X8 QLED TV won the gold award of IDG display technology

On the strength of integrated variable frequency air cooling, negative oxygen ion preservation, smart frost-free, and space divisions, TCL Inverter No-frost Refrigerator was awarded the International Data Group (IDG)'s Full DC Inverter Technology Gold Award, which is an acknowledgement of TCL’s strength in this field. Since the beginning, TCL has continually been endeavoring to deepen and improve its brand and product strategy. In 2017, it introduced the industry's first Inverter No-frost Refrigerator technology. In March of 2018, TCL fully shifted to a total smart living "air-cooling+" strategy, which focused on providing consumers with a healthy lifestyle. TCL's products originate from the customer's needs, constantly using creative design and innovative technology to offer endless possibilities for a wonderful life. Thanks to its continuous upgrade of product innovation, TCL sold over 2 million refrigerators and washing machines in the first half of 2018. TCL's sale of fridges from January to June of 2018 reached a YOY growth rate of 13.4%, and its washing machines reached a YOY growth rate of 8.4% in the first half year, making TCL one of the fastest growing enterprises in the industry.

TCL Inverter No-frost Refrigerator won Full DC Inverter Technology Gold Award

Currently, improving innovative capability and mastering core technologies have become the trump card for an enterprise to increase competitiveness and make market breakthroughs. In this aspect, TCL is leading the pack in the field of forward-thinking technological development. A R&D lab in Silicon Valley is established to collect information about cutting-edge technology and explore innovative applications of the Internet. Hong Kong R&D lab focuses on the development of AI and big data technology, and constructing reciprocally interactive environments. To prepare for the in-depth integration of cutting-edge technologies and products, TCL has been actively enhancing its presence in the fields of AI, big data, 5G telecommunications, and display technology.

During the 2018 IFA, TCL Research Europe in Poland will be officially unveiled. This research center will play a critical role in developing AI technology among TCL’s worldwide footprints.

In the future, TCL will continue to further advance its strategy of globalization and increase technological innovation capability as it strives to become a leading global enterprise with more competitiveness.