Midea Wins IFA Product Technical Innovation Award 2018 for Outstanding and Innovative Product Design

31^st August 2018 – Berlin, Germany – Midea, one of the world’s largest home appliance companies and Fortune Global 500 company has been honored with two IFA PTIA (IFA Product Technical Innovation Award) gold awards at the world renowned Internationale Funkausstellung Berlin (IFA) show.

‘Air X’, the worlds most advanced air conditioner received the Indoor Air Environment System Solution Gold Award in recognition of its groundbreaking use of innovative technology and artificial intelligence.

In addition, Beverly’s water purification machine, a cutting-edge water solution that combines next generation digital capabilities with world leading filtration technology has won the Healthy Water Purification & Drinking Technology Gold Award.

These two prestigious awards highlight Midea’s growing status as a global innovation powerhouse and demonstrate the company’s enduring commitment to innovation and record investments in R&D.

“We are thrilled to have been honored with these awards” said Brando Brandstaeter, Head of Global Brand & Communication at Midea. “These are globally renowned, prestigious awards that recognize design excellence and product ingenuity.”

The IFA Product Technical Innovation Award 2018, created by International Data Group (IDG) and German Industry & Commerce Co., Ltd is one of the most professional and authoritative platform for international exchange, exhibition and cooperation at the Internationale Funkausstellung Berlin (IFA) show. The award, which is known for its multi-dimensional judging criteria and fierce competition acknowledges Midea`s mission to provide exceptional products to consumers around the world.

“Air pollution and water quality continue to rank as major concerns for consumers around the globe. With the launch of Air X and Beverly’s high-end water solution, users will be able to monitor their air and water quality, providing peace of mind and exceptional levels of comfort”, Mr Brandstaeter concluded.

Innovative products to make yourself at home

The revolutionary “Air X” is the world’s first microclimate home air conditioner and is set to redefine everything consumers have come to know about home air conditioning units. This ground-breaking, next generation air conditioner uses artificial intelligence and high precision sensors to adjust indoor air quality in five dimensions including; temperature, humidity, airflow, purity and freshness. Whether users prefer a sultry, seaside breeze or the fresh, crisp air of the Alpine mountains, Air X can simulate and customize the climate to provide users with the ultimate in indoor comfort.

Beverly’s high-end water solutions combines industry leading technologies, offering users with an all-in-one water experience. Features include: automatic machine cleaning, independent temperature segment control, instant sterilization, with an ultra-long-lasting filter together with a touch screen control panel, meeting the needs of contemporary lifestyle and smart living philosophy.

As the world’s largest home appliance company Midea globally sold over 375 million appliances last year. Be sure not to miss the Midea heroes and the 160 other innovative products displayed at booth 5.1 at the IFA Berlin between 31 August to 5 September 2018.

For more information about the IFA Product Technical Innovation Award 2018, please visit: http://www.tiaward.cn

About IFA Product Technical Innovation Award

Representing the frontier of product technical innovation, “IFA Product Technical Innovation Award”is an international grand evaluation basing around global consumer electronics brands which is jointly created by American International Data Group (IDG) and German Industry & Commerce Co., Ltd and held globally on annual basis. Besides, it is also one of the most professional and authoritative international exchange, display and cooperation platforms on IFA Expo in the same year regarded as a comprehensive combing and evaluation on global consumer electronics industry in the current year.

For years, such enterprises as Bosch, SIEMENS, SAMSUNG, SONY, HTC, LG, TCL, Haier, MIDEA, ZTE, BOE, GRUNDIG, MIELE, CEC (Great Wall Computer), CHANGHONG, Galanz, HISENSE, PHILIPS and DJI have successively won the award presented by the senior managers of sponsors in person on IFA (Internationale Funkausstellung Berlin), and acquired propaganda and display by Miss IFA (image ambassador of IFA) for their award-winning products, thus attracting the attention of numerous foreign and domestic media and purchasers. Meanwhile, the list of award-winning enterprises and products will also be simultaneously  released  in “IFA International” (official exhibition journal of IFA, English version) and “IFA HEUTE” (a German journal), directly connected to 0.25 million audiences including global large-scale electronics purchasing missions and cooperative partners in the electronic field and over 6,000 top-class journalists from more than 70 countries worldwide, and concerned and reported by over 300 media at home and abroad. Therefore, it can be said that the award (IFA Product Technical Innovation Award) supplies the best opportunity for award-winning enterprises to show global media and consumers their strengths in product technical innovation.

About Midea

Midea Group (SZ:000333) is a publicly listed company. From humble beginnings to the world’s largest home appliance company - Midea has experienced significant success over the past 50 years. In June 2018 the company climbed 90 ranks to #245 in the global Forbes 2000 list and 127 ranks to #323 at the Fortune 500 List.

Midea offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential solutions), refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

Its globally 31 production facilities and over 136.000 employees in more than 200 countries generated an annual revenue of more than USD 36 billion in 2017. Midea’s 17 worldwide innovation centers and the strong commitment to R&D have resulted in more than 26,000 authorized patents to-date.

The achievement has also been acknowledged by Euromonitor, where the company was recognized as: World’s #1 Major Appliances Producer[1], World’s #1 Air Treatment Company[2], World’s #1 Small Cooking Appliances Brand[3],World`s #1 Air Coolers Brand[4] and World`s #1 Cooling Fans Brand[5].

For more information, please visit www.midea.com/global/